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Greg Ness

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The Toxic Marketing Cloud

The Big Shift When tech trade publishers stopped printing B2B magazines they shifted their business models from cultivating carefully validated readers (for print ad revenue) to attracting large, less known populations of hyperactive clickers (for online ad revenue). This has fundamentally changed marketing strategies and tactics, often for the worse. Many marketers address the relative […]

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Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.